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Case study dissertation example - Ashford Writing

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The lifecycle of the market consists of stages which depends on the existence of the product which needs to evolve with more brand attributes to keep the interest of customer towards the brand Tyagi and Kumar, 2008.

Q9 What are the possible opportunities that can be gained with the implementation of the branding strategy? Values The definition of values thus is vital to understand in order to connect the product or service of a firm. Lastly, descriptive research aims at gaining details as to state occurrence of events with detail and proper description of the topic. The changes in the marketing tactics, its operations have affected the structure and the process Temporal, 2011. The conclusion should answer your research question s. Role of Brand in Consumer Behavior case How Sneakers Have Turned into Status Symbols.


What approach should I take- qualitative or quantitative? Options No of respondents Total respondents Response Last 1 week 12 55 22 Last 1 month 16 55 29 Last 1 year 8 55 15 More than 2 years 10 55 18 More than 5 years 9 55 16 Figure 10 Customers of Primark since when? Brand id used as a tool of marketing by organisation that helps in easily communication with the consumers or target profiles. Initially, the organisation focussed on the marketing activities irrespective of much focus on branding of the products.


This may be the focus of your research, the main theory or theories adopted, your chosen methodology, research design or methods, the population that you studied, where the research was conducted, what variables you used, and so forth. 55 This model shows the process of improved brand equity involves the following elements like customers who are the target market, the other stakeholders like suppliers, staff, and financial aspect Wiley and Vallaster, 2010. pl, itg 0, ity jpg, oh 792, ou com 736x 85 3e 4c

Further, branding also involves trust and confidence relationship that initiates a consumer to be loyal to the organisation irrespective of the price or substitutes.

Primark tries to cater their customers in the best possible way, and as per their preferences and demands, products are offered. However, explanatory research design describes the occurrence of incidents or events and effect of the happening.


Explain how your case study design may reveal new knowledge or a new perspective or that can redirect research in an important new direction.

Structure of the Study The researcher has made short division of the research topics so that each perspective of the topic can be highlighted and observed in detailed manner. As cited from the study of the research paper, the consumers of Primark are observed by the researcher so that the value of branding can be evaluated with a specific example of an organisation.

Managers of Primark observed that consumers while making selection of clothes opt for quality and fashion adopted by the organisation. But before buying it, the customer goes through the series of stages to understand which of the products suits the needs and matches the customer expectation set. Looking at these titles again, we ve put the area of interest and focus in blue and the methodological components in green.


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Our network span is not restricted to, and rather extends to countries like, and. In Primark, customisation is the priority of the organisation that helps in bringing better value for the customers apart from gaining loyalty of consumers. Research Objectives According to the research aim, framing of research objectives will be established so that further penetration of the research topic is taken into consideration. Ellis and Levy 2009 defined that research onion is a tool helpful for academic students to conduct the research process in a proper format by following each stages of techniques helpful in deriving results of the research process.

Organisation and marketers aims to understand the buying behaviour of the consumers so that accordingly service and product attributes can be delivered to gain better success in the market. Most importantly, a research question is something that can be answered. The exercise can be done in small groups or pairs.


As observed from the primary research, impact of branding is no doubt positive for the consumers behaviour process. 52 List of Figures Customers need to emphasise on the value of a product before making any choice so that they can opt for the best options as available to them.

Recent Posts July 10, 2017 January 13, 2017 January 3, 2017 January 1, 2017 December 9, 2016 October 26, 2016 October 24, 2016 The Academic Information Center P. Some theses dwell too long on theory and never get to the main point the analysis and discussion. Linking Objective 3 To identify the relation of product branding and customers process Branded products, as observed in Part A, Table 6, are better accepted by respondents who are also customers of Primark. Briefly discuss your results through a different perspective. The final section of your thesis may take one of several different forms.

The fashion conscious customers of Primark are regularly available with the trendiest and fashionable outfits so that they can have wide range of products and brand of the organisation can be justified adequately. Primark tries to encourage branding by customising the product as per desire of the customers. Journal of Family Ecology and Consumer Sciences, 29, 82-90. Once you have decided upon your approach, you can write out a research design, i.

Importance of Branding Branding in today s marketing environment needs to hold the interest of the consumers so that organisation can sustain in the longer run.


Data Application Data gained via study of the topic is helpful in understanding the present trend of consumers buying behaviour and process with special reference to Primark. Be sure that the for further research are linked to the research problem and that you explain why your are valid in other contexts and based on the original assumptions of your study. Post-Purchase Decision Final phase of buying process involves within the buyer that aims to identify the satisfaction gained with the purchase decision.

Locate your own research within the context of existing literature very important! My dissertation is to be based around the experience of poverty, as poverty is the experience.

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