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Marketing case studies for students - What are some strong examples of digital marketing case studies?- Quora

Hubspot managed to become a synonym for inbound and content marketing. Browse 1,000 case studies by marketing topic, company name or digital platform Here are the most popular topics that people are currently reading to browse our entire library of case studies by topic. Edition 7 This case study illustrates how Amway, after analysing its business operations and performance, moved its business forward by choosing an appropriate marketing strategy. Industry Medical Services Result Over 40,000 in revenue from one mailing!

Some companies target freemium plans at schools, with the goal of getting students and teachers to influence the decision makers at the top.

From developing a basic messaging hierarchy structure and shaping video storylines, to directing and publishing the video content, we managed the whole process.


Unlike some case studies in our library that try to sandwich everything into as few pages as possible, this CA Technologies case study is deliberately lengthy and dives into a ton of detail. Industry Plumbing Result 15 new customers and 9,100 in income!


This case study looks at how the US fast food giant leveraged Taplytics to enable mobile commerce and reduce customer payment option complaints. To get the ball rolling, be sure to choose a suitably descriptive name. So, this was it 9 awesome digital marketing case studies for different B2B scenarios. First, their decision to use a slide deck over a single page document. The test campaign delivered better clarity on which channels work and which don t in their chosen German target markets an increase in quality and quantity of web traffic plus an expanded contact universe ready for sales to further prospect. We took care of running the launch event, communications and supporting PR, and the creation of a supporting microsite and promotional video. Edition 10 As a result of carefully reading the Case Study, students should be able to explain what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for the brand, understand why it is important to understand the strengths and weaknesses of an existing brand when deciding how to reposition it, describe how Philips had built a new position for its brand, based on creating products that are designed around you, easy to experience, and advanced.


Industry Government Politics Result He was re-elected!

32 occupancy, and engaged Catalyst to help achieve 90 occupancy.


Todd Davis, CEO of Lifelock ran TV commercials that published his real social security number and dared identity thieves to try their luck against the company. Industry Retail Result Retail gift stores can generate big revenue each holiday season by mailing postcards to their past customers. If, like AdWords, you can boast impressive numbers in a B2B promotion, you ll stand a good chance of getting noticed. Watch this case study explainer video to see how Coca-Cola Company managed to do so using social media. BLP had to sell life as a lawyer as well as selling BLP. Learning Objective Explores the economics of loyalty marketing. They each found a way to use social media to drive sales and traffic.

VMware s case study describes hybridized cloud technology eloquently so that both technical and non-technical buyers can get a better understanding of what they are buying. The and information to include in a case study, are interviews with the company publishing the case study, and with the featured client. In the case study, the Bank of New Glarus was originally researching a SolarWinds product. Great discussion in comments Entertainment and Social Media What brands can learn from Lady Gaga from deniseleeyohn Disney Interactive VP speaks re future of Mobile Advertising.


And moving forward, you can use devices like daily themes, prompts and topical content shares to keep the conversation alive.

Illesteva Search, paid social, and Google Shopping campaigns drove 1,750 for the luxury brand.

This set location communicates the value of the app. Nike Air Jordan Case Study Video Category Consumer Good Case Study Example Air Jordan is a brand of Basketball footwear and athletic clothing produced by Nike and endorsed and created for the then Chicago Bulls basketball player Michael Jordan. Industry Financial Services Result Experimenting with designs and offers can help your company continue to improve your results with postcard marketing. Superfly Ziplines Superfly Ziplines captured the hearts of thrill-seeking web searchers through stellar paid media campaigns. Jostens is a provider of yearbooks, class rings for various schools as well as championship rings for sports, including the Super Bowl rings. Ravish Designs Unique sterling silver products Ravish Designs boosts online sales by 30 We ve increased online sales by 30 and are getting glowing compliments from customers. The viral effect was manufactured, not serendipitous. LIMITED TIME Get Our Free Resource 5 High Converting Facebook Ad Templates even if you re in a competitive niche by entering your email address below Send Me the Resource No thanks, just take me to the content. Nowadays, are looking at online product reviews, posts on social networks, and so on before making a purchasing decision.

Industry Medical Services Result 117 interested potential patients! The easier it is to do, the likelier it is that people will do it. The layout is sleek and skimmable with easy takeaways. From where we re standing, it shows them in a good light. Most importantly, you wouldn t look like a self-important attention seeker because you were just responding to a challenge. Marketing business case study list Business Case Studies Business Case Studies by Topic- Marketing Below is a list of case studies taken from the Marketing section of Business Case Studies. Warby Parker Gatecrash New York Fashion Week PR stunts are expensive. div data-configid 12203152 45199818 style width 100 height 550px class issuuembed div! Asking if the client would recommend the company or solution to peers can help provide a response that s aligned with the reader s needs. The same goes with case studies people who read about results attained in their industry will feel like the same products services will work for them as well. Campus Marketing Case Studies- The AroundCampus Group THE ASSIGNMENT Adobe, the global leader in digital marketing and media solutions, approached The AroundCampus Group to raise awareness about student pricing of Adobe Creative Suite. Industry Dance Gymnastics Result We received 14 responses and generated 1,200- 1,400 in revenue from our postcards!


Targeting niches separately in this manner will often prove more effective than holding a broad-tent event. over 4 years ago On social marketing platforms share buying leads more oftenly and selling leads contineously, in result see which leads are getting shared or retweet on other s profiles specially on facebook, google, twitter.

Avid Case Study Video Category Business Case Study Example Avid Technology is an American technology and multimedia company based in Burlington, Massachusetts.


However, in order to do that, you have to either do a runway show or a presentation. 78m followers and Hogwarts Logic 561,000k followers. Want to see a best in class case study example for recruiting services? Be sure that your case studies are organized and easy to find. Edition 7 This case study focuses upon the strategies used by the Australian Tourist Commission to win over segments of tourism and travel business. In this case, nomakeupselfie struck a chord with so many women because they were given permission to demonstrate frustration with beauty standards.

With several partner propositions to test, their Head of Partnerships asked the Marke2ing team to help. Then, turn them into customers and generate more revenue for your business. Another excellent international case study comes from bike manufacturer Triumph, which lost steam in its British home base three decades ago, but found new life by heading overseas. Samsung Case Study Video Category Telecom Case Study Example Samsung is one of the world s leading mobile phone maker. We were pulled in to support sales efforts by crafting a focused marketing plan and to execute it. You can do this online through our online submission form or by email. Digital Marketing Case Studies Educational Companies- Single Grain Digital Marketing Case Studies Educational Companies The education industry is different from virtually every other sector.

Tell the Story from Start to Finish People enjoy reading a story. Each of the five emails in the sequence is explained in detail, including the intended purpose and suggestions based on their own learnings.

They could ve just advertised, or set up a few billboards to raise awareness of Paris critically underserved homeless population. Even though Vodafone had quickly grown into a major brand via fast acquisitions, the brand felt unloved. Industry Education Result Just one postcard campaign before your next event can make a huge difference for increasing attendance and revenue. The generated over 600,000 organic video views on Facebook and Twitter and delivered over 17,000 organic engagements and shares. These emails achieve high engagement both as broadcasts, and as drip emails within an. Lifetime value x Conversion rate This shows you how much each visit to your site is worth to you in dollar amounts. So rather than titling your post Company X A Case Study, you might write about a specific hurdle, issue, or challenge the company overcame, and then use that company s case study to illustrate how the issues were addressed. In 2013, Uber partnered with Cheezburger and ASPCA for a promotion, where Uber drivers delivered kittens to users in participating cities. In order to promote their new underwear line, Gold Toe made an enormous pair of briefs and placed them on the New York City s best-known landmark the Wall Street Bull. Industry Dental Services Result 128 prospective patient calls! Case Study At the start of 2015, HSBC approached BAM to help raise awareness of and drive applications for its graduate and internship schemes. 7M in closed-won business plus another 23M in the pipeline. Give website visitors every chance you can to stumble upon evidence of happy customers. I like to list different services or solutions in the form of bullet points.

Edition 6 This case study outlines how Travelodge established itself as the leading brand in the budget hotel market and how it is embracing Internet technologies to create competitive advantage Edition 5 This case study shows how an organisation can develop a personal relationship with customers by focusing on their individual needs and then providing them with the benefits that they are seeking.

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